The Real Goals of the Breathe Baguio Branding Campaign

It's the first day of the new year and there's no stressful traffic in Baguio City. No anxiety-inducing crowds. No garbage littered everywhere. Finally, the city and its people can breathe even for just a moment.

Then I saw someone post on social media that this is the result of the city's "Breathe Baguio" branding and campaign.

That's not true though. The "Breathe Baguio" branding was launched by the city in 2021. It was a tourism marketing campaign to attract more tourists. They're saying people should come to Baguio and breathe the city. 

So the temporary respite from traffic and crowds that the city is experiencing right now isn't a result of the "Breathe Baguio" branding. It's quite the opposite. 

Enjoy the traffic-free streets and crowd-free sidewalks for now. Panagbenga season is just around the corner. You know what that means. 

#baguio #baguiocity